Have you been waiting for it?
The Microsoft Challenge is back!
This year, Microsoft has pulled out all the stops to offer you an experience like no other!
Tablet, PC, 2-in-1... which one is a student's best friend?
Put yourself in the shoes of the marketing manager for the Surface Pro 3, the new jewel in Microsoft's crown of technology. From positioning and competition analysis to the launch campaign, come up with a marketing strategy aimed at students!
Relive the final of the 2013 challenge in video:
The team that comes first in the challenge will be given an HR interview at Microsoft!
As well as having the unique opportunity to pitch your project to the Surface teams, meet Microsoft's product, marketing, communication and sales managers, and perhaps even have an HR interview and visit their premises, there are many other prizes up for grabs: Surface Pro 3s, Windows Phones, hardware, goodies, and more.
The members of the top 2 teams will take home a Surface Pro 3!
Your mission: make the Surface Pro 3 the new must-have product in the student community!
Whatever your background (business school, designer, engineer, etc.), you will be able to bring a unique point of view as to how the Surface Pro 3 can be used in your field (stylus use for graphics, the most useful applications, data storage space, etc.).
And what's more, if your team is shortlisted, Microsoft will lend you a Surface Pro 3! You will then be able to organise a focus group with your friends, if you so wish, to work together to come up with possible uses that students may have for the Surface Pro 3.See more details