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The final of The Driver Experience Challenge organized by ALD Automotive was held Tuesday, January 12, 2016 in the headquarters of Société Générale in La Défense.

The three finalists were given the opportunity to present their project in front of a jury of prestigious professionals of ALD and Mike Masterson, CEO ALD International.

Their mission was to revolutionize the driver experience by anticipating the evolution of the connected cars and be among those who will shape the future automotive landscape. The teams could focus on the customer experience, an innovative new digital service or application, while making the product or service usable anywhere, and anytime by the drivers.

You desire a preview of the final and the highlights of it, you just have to click on the link below:


You can also upload the live of the final with the following link:



  ARION 3.0

The team Arion 3.0 avec Elisabeth TRIPOSKIADIS (ESSEC), Mariam PRUIDZE (ESSEC), Chloé BEARZATTO (Essec), Jeremie ASSEZAT (ESSEC) et Alexandre GUERET (ESSEC)

From very different formations, we meet around a common interest in marketing and digital. We joined the challenge proposed by ALD because revolutionizing the customer experience is our main goal.



The team Aladin avec Bénédicte GIRAUD (Télécom Paris Tech), Olivier FOURNIER (HEC Paris), Mathieu TAMALET (HEC Paris)

The Aladin team consists of 3 last-year students: Mathieu and Olivier from HEC Paris, and Bénédicte from Télécom ParisTech. All of them are passionate about innovation and digital breakthroughs. They also love facing new challenges and coming up with clever ways to solve them.



The team Enhance with Saurabh SINGH (Galgotlas College of Engineering), Amal PRABHAKARAN (Christ University, Bangalore), Rajat JAIN (Indian Institue of Technology, Delhi) et Aadhithya SUJITH (Bangalore Institute of Technology)

They are basically revamping the app to include customer dashboard as an essential component. They deliver value to customer on each of ALD’s differentiating factor such as flexibility, commitment, partnership and innovation.


Thank you to all participants and ALD Automotive for this great adventure , we are looking forward to seeing you at an upcoming challenge!