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The Finale of the Future Store Challenge took place on Thursday, June 23rd, in the office of Defacto in Nuremberg.

4 teams of students and young graduates presented their project in front of a jury compound of managers and experts in the field of the sale.  

The participants had to propose new concepts, technologies or innovative ideas to transform the shopping experience.

Discover the best moments of this finale just below! 




The team Double Two with Ngoc Tram TU (AMD Akademie Mode & Design) and Thy-Thy TU (University of Hamburg).

The retail design concept "iNMotion" enables the customer to buy clothes in a stationary store without depending on its opening hours. A moving clothing rail is the fundemental element and shows various outfit combinations through the window display where the customer can take away their purchase immediately.  


The team E.L.C with Eva ROUSSEAU (École de Design Nantes Atlantique), Lauriane RENAULT (École de Design Nantes Atlantique) and Charline LEBRUN (École de Design Nantes Atlantique).

SHOP'n BAR, a space which combine the shopping excitement and the relaxation aspect of a bar with a personnalize and playful digital on-line experience. A project which accentuate the product and human contact in a new way to think the future shopping experience.


The team LH & GALLI with Laure-Hélène ANCEAUX (EBS) and Gallianne CHATEAUX (EBS). 

LH & Galli's project is a personal coaching app that raises sales and improve customers loyalty by helping them to find clothes adapted to their style, morphology and personality in a confident atmosphere. 



The team Flo & Sego with Ségolène RATEAU (ISC Paris) and Florian HEINTZ (ISC Paris). 

We want to galvanize the shopping experience, merging digital with personalized advice during the sell process. We also provide from any product sold out or unavailability in stores. 


We want to thank all the participants and specially Defacto, Breuninger, Adler and all the collaborators for this great adventure! We hope to see you soon for a next challenge!